Last Friday, I got to welcome the weekend in fabulous style as I attended the ‘Month of Sundaes’, a launch party held by Dale Farm ice cream brand, Mullins, to mark the opening of its unique Pop Up Ice Cream Parlour at Victoria Square, Belfast. The super sweet ice cream parlour, which is in residence at Victoria Square for July only to celebrate National Ice Cream month, boasts a limited edition menu that will ensure you enjoy a personalised treat guaranteed to put a smile on your face.
When I arrived at the Mullins Ice Cream Parlour, which is enclosed within the cutest white picket fence on the ground level of Victoria Square (outside House of Fraser), I was welcomed with a delicious peach Bellini. As I mingled through the crowd, in others words made a beeline for the ice cream bar, I spotted a number of people getting the scoop on the latest addition to Victoria Square, including Tiffany Brien, Dale Farm Ambassador; local radio personality Pete Snodden; Ulster Tatler’s Girl About Town, Nuala Meenehan; Eating Idea’s Lynne Crowther; Food NI’s Rachel Quigg and Belfast Travels’ Sarah McCurdy along with her hubby Barry and beautiful baby girl Niamh.
After staring longingly at the array of flavours on offer from Mullins, such as Max & Millie, Wildberry, Bubblegum, Cool Caramel and Peanut Butter Cup, to name a few, I eventually opted for a helping of the Cookies and Cream served in a chocolate dusted cone (you could also have it served on top of a chunky chocolate cookie or a sugar-dusted doughnut). With a sprinkling of honeycomb, from a selection of toppings including everything from candy floss and caramel popcorn to sea salt fudge and a range of biscuit crumbles, my creation was complete.
As I enjoyed my decadent treat and soaked up the buzzing atmosphere, my experience was made all the better as it was accompanied by the soulful vocals of local singer/songwriter Callum Stewart. As Callum sang hit after hit it was possible to believe summer was here regardless of the rain clouds looming outside.
My evening was rounded off perfectly with a Jaw Box gin, ginger beer and honeycomb cocktail (I have never sampled this combination before but it was so tasty I will definitely be trying it again!) and a photo shoot at the eye-catching photo wall located beside the ice cream parlour. Bursting with bright flowers and candy hues, this eye-catching installation is the perfect spot for a selfie or photo with all your besties (be sure to tag your snaps with #MakeMyMullins). I was lucky enough to get to speak to Mags McAlpin who created the wall for the Mullins’ space. In addition to this piece of magic, she was filling me in on her latest project, the ‘Summer Beach Party’ themed Twilight Market at St George’s Market on 1-2 August.
The Mullins Pop Up Ice Cream Parlour is the perfect way to enjoy a slice of summer, regardless of the weather outside. With limitless flavour combinations and tantalising toppings I thoroughly recommend you pop in to this pop up ice cream parlour whilst you can!
For full social coverage of the launch event, check out the August issue of Ulster Tatler, on sale 21 July.